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Process

A project is a system. Ours has a name.

The Gulf & Key Method is how we keep a remodel from becoming a sequence of reactions. It is not a slogan. It is the order of operations.

The Gulf & Key Method

We sell the confidence of getting there.

Read the full process
  1. 01

    Discover

    We walk the property, hear what you actually want, and name the constraints — HOA, flood, occupancy, opening date — before anyone talks about tile.

  2. 02

    Define

    A written scope. What is in, what is out, what cannot be known until walls open. This is the document we will argue with later, not a memory of a meeting.

  3. 03

    Design

    Layout, millwork, finishes, and lighting as one language. Roxana directs interiors and materials so the rooms belong to the house, not to a showroom.

  4. 04

    Price

    Numbers attached to the scope, with allowances you can read. Changes described, priced, and approved in writing before the work moves.

  5. 05

    Build

    A protected jobsite, sequenced trades, and a named person running the day. You get a weekly written update covering progress, decisions, and budget movement.

  6. 06

    Steward

    Closeout, walkthrough, documentation. If the house needs a keeper after we leave, Gulf & Key Estate Management is the sister company built for that.

Water Club during construction — slats on a concrete slab ceiling for recessed lights, Longboat Key

What you can hold us to

  • A written scope before construction.
  • An allowance schedule you can read.
  • Changes described, priced, and approved in writing before the work moves.
  • A weekly written update: progress, upcoming decisions, budget movement, items needing you.
  • A named person running the job, and notice if that person changes.
  • A closeout that includes walkthrough and documentation — and, if useful, a handoff to Estate Management.

Next step

Start with a Project Review, not a dumpster.

Tell us about the property and the work. We will tell you whether we are the right contractor — and what the first honest next step is.